ABOUT THE BRAND
Somekind is an energetic and vibrant clothing brand that stands at the intersection of urban style, inclusivity, and supreme comfort. Designed for the dynamic, modern city dweller, Somekind captures the essence of urban life with a bold and edgy aesthetic that speaks to those who thrive in the hustle and creativity of the city.
LOGO CONCEPT
At the heart of Somekind's identity is a striking logo created in a graffiti-style font, embodying a rebellious spirit and cool attitude. This design choice pays homage to the raw and authentic essence of street art, making a powerful statement about the brand's dedication to pushing the boundaries of conventional fashion.
COLOR PALETTE
The brand’s color palette is a vivid and electrifying mix, featuring primary shades of yellow, neon purple, light blue, red, and black. These colors come together to create a visually arresting effect that captures the essence of urban chic. The use of black adds depth and sophistication, ensuring that the vibrant hues make a bold impact while remaining grounded. Additional colors like light pink and dark purple provide subtle variations that enhance the overall urban vibe.
The pattern features the light blue background with the graffiti-style logo repeated in a striking orange-red hue. This combination not only reinforces the brand’s commitment to bold and creative fashion but also adds an extra layer of coolness and energy to its designs. The dynamic interplay between these two colors creates a sense of movement and excitement.
BRAND PHILOSOPHY
The brand’s slogan, “Urban, Inclusive, Comfortable,” encapsulates its core mission. Somekind is dedicated to blending the grit and style of urban fashion with an unwavering commitment to inclusivity and comfort. The combination of innovative design and thoughtful inclusivity means that every piece is not only a fashion statement but also a testament to the brand’s dedication to making everyone feel confident and at ease.
