ABOUT THE BRAND
Bloom Balm is a dynamic and youthful vegan lip balm brand that embodies a playful spirit and fresh energy while prioritizing ethical and sustainable beauty. Designed with a young and fun vibe, Bloom Balm’s identity is reflected in every aspect of the brand, combining modern elegance with a commitment to veganism. The logo features a clean and simple font that captures the brand's essence of lightness and ease, appealing to a youthful audience who values both style and conscious living.
COLOR PALETTE
Bloom Balm’s color palette further reinforces this identity, combining a mix of pink, golden yellow, light blue, and green to evoke feelings of lightheartedness, warmth, and freshness. The vibrant pink adds a touch of fun and femininity, golden yellow brings warmth and positivity, light blue conveys calm and freshness, while green grounds the brand in nature, underscoring its vegan values. Together, these colors create a harmonious blend that reflects the playful, ethical, and youthful essence that Bloom Balm stands for.
PATTERN CONCEPT
The butterfly motif extends beyond the logo and into the brand’s pattern, which features multiple butterflies in flight, enhancing the fun, youthful energy. The flying butterflies give a sense of freedom and playfulness, perfectly aligning with the brand’s mission to create a fresh and joyful experience for its customers, while remaining kind to the planet.
BRAND PHILOSOPHY
As a vegan brand, Bloom Balm’s commitment to cruelty-free, plant-based ingredients is central to its identity. This focus not only emphasizes the brand’s ethical stance but also strengthens its fresh, fun, and lighthearted appeal. By blending beauty, ethics, and fun, Bloom Balm turns lip care into a stylish and responsible choice, offering a product that is as kind to the environment as it is to the user.
