about the business
Somekind is an energetic and vibrant clothing brand that merges urban style, inclusivity, and supreme comfort. The brand captures the essence of urban life with a bold and edgy aesthetic that resonates with those who thrive in the hustle and creativity of the city. The brand’s identity is expressed through a striking graffiti-style logo, reflecting a rebellious spirit and cool attitude inspired by the raw and authentic essence of street art.
THE MISSION
The brand’s slogan, “Urban, Inclusive, Comfortable,” encapsulates its core mission. Somekind is dedicated to blending the grit and style of urban fashion with a strong commitment to inclusivity and comfort. Every piece is designed to be not only a bold fashion statement but also a testament to the brand’s dedication to making everyone feel confident and at ease.
The Color Palette
Somekind’s color palette is a vivid and electrifying mix that includes primary shades of yellow, neon purple, light blue, red, and black. These colors create a visually arresting effect that captures the essence of urban chic.
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The inclusion of black adds depth and sophistication, grounding the vibrant hues. Additional colors like light pink and dark purple provide subtle variations that enhance the urban vibe.
The patterns feature a light blue background with the graffiti-style logo repeated in striking orange-red, creating a sense of movement and excitement that reinforces the brand’s commitment to bold and creative fashion.
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Yuss Studio is an independent graphic designer specializing in brand identity
