about the business
Aurora is a skincare brand that draws inspiration from the serene and magical beauty of snow, offering a range of products designed to bring a sense of purity and calmness to your skincare routine. The visual identity reflects a blend of elegance and enchantment, creating a brand experience that feels as refreshing and captivating as the first snowfall.
THE MISSION
The brand mission is to offer skincare solutions that nurture both the skin and the soul. Aurora believes that self-care should be an enchanting experience, one that transports you to a peaceful and magical space. The products are crafted with care, using ingredients that are gentle yet effective, aimed at enhancing the natural beauty of your skin while enveloping you in a sense of calm and tranquility.
The Color Palette
Aurora’s color palette is carefully chosen to reflect the brand’s ethereal, snow-inspired aesthetic.
Soft pastel shades like lilac, pink, light blue, and white come together to create a visual experience that is gentle and soothing.
The main colors used in the logo are light blue and white, which mirror the tranquility of snow and the magic of a wintry sky.
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These colors evoke purity, calmness, and a sense of serenity, creating a connection between the products and the peacefulness they aim to bring to the skincare routine.
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Yuss Studio is an independent graphic designer specializing in brand identity